2002 to Present

ONLINE EDITOR, eBUSINESS MANAGER

Manage two CME speaker bureau websites with combined faculty of over 500 members, consisting of oncologists, surgeons, hospital pharmacists, and nurses — many of whom are key opinion leaders in their areas of specialty. Business generates nearly $0.5 million in total annual revenue. Therapeutic areas include oncology, critical care, surgery, nephrology, and neuroscience.

Extensive online literature searches are conducted to identify newly published manuscripts and scientific poster presentations from key scientific meetings. Papers describing ongoing clinical trials studying potential new indications and applications in anemia management are summarized and included in monthly website updates and e-newsletters. Distribution of updated speaker training materials are also provided where available.

RESULTS:

• Website Updates & Newsletters: Over a 2-year period, almost 50 updates and 50 email newsletters have been produced for the combined websites.
  
  
• Contributions to New Business Proposals: Key contributions have been made to several proposals for new business — from speaker bureaus, to publication planning, to symposia and scientific meetings, websites, and enduring CE materials — totaling over $10 million dollars in potential new revenue streams.
  
  
• New Online Destination for Continuing Education Activities: Organized and created an online CE destination on firm's corporate website.
  
  
• Online Surveys: Introduced online surveys into client needs assessment initiatives in an effort to solicit faculty feedback on continuing education and speaker training needs. Response rates approaching 20% have been regularly achieved in these online polls.
  
  
• Digitization of Consulting Agreements: To reduce labor and expedite access, submitted pan to convert all existing faculty consulting agreements from paper-based to digital format.
  
  
• Online Registration: Drove initiative to convert paper-based meeting registration forms to an online process.
  
  
• Online Communications: Achieved significant cost savings with a new vendor on building an online portal to support initiatives for a leading organization devoted to women’s hormone education. Over $200,000 in savings was achieved by migrating content creation from an outside vendor to an in-house scientific writing team.
  
  
• Multi-Media: Reduced costs associated with rich-media productions by establishing relationships with new business service partners. Project manager for several CD and web-based multi-media productions creating enduring materials from satellite symposia.
  
  

2001 to 2002

MANAGER, e-STRATEGIES & SOLUTIONS

Developed integrated digital marketing communications vision and strategies for delivering philanthropic and wealth management services to prospects, clients and sales force. Identified best practices, metrics, strategic partners and vendors to create and deploy B2C and B2B initiatives.

RESULTS:

• Created plan for web-based newsletter, delivering highly actionable and sophisticated philanthropic sales strategies and tools for top 2% of firm's 15,000 financial advisors.
  
  
• Delivered series of targeted video teleconferences to Merrill Lynch's 600+ retail branch network. Priced below $1,000 per show — events provided cost-effective, productive climate for Merrill Lynch financial advisors, external consultants, and American Cancer Society (ACS) Gift Planning Officers to network and learn about latest legislation and techniques mutually beneficial to each group's sales objectives. This included nationwide expansion of firm's charitable gift annuity business with ACS.
  
  

1998 to 2001

e-MARKETING COMMUNICATIONS MANAGER

Identified, managed, communicated and delivered segment- and channel-appropriate web-based services and solutions to internal sales force, general employee population, prospects and clients.

RESULTS:

• Secured services of prominent NYC consulting firm to create online, searchable database of personal profiles for Merrill Lynch Trust Company's sales professionals. Successfully negotiated below market rate at a time of rapidly escalating costs due to nationwide consultant shortage.
  
  
• Coordinated regularly televised media outreach appearances for management team members on closed-circuit daily news show for domestic sales force.
  
  
• Worked with media services group to create high-end, professionally-designed and branded presentation templates and CD-ROMs for consulting team, management and sales force use in client meetings, seminars and conferences.
  
  
• Received President's Award (1999) for role in communicating and implementing new pricing and sales force compensation guidelines for Merrill Lynch Trust Company.
  
  

1997 to 1998

e-MARKETING COMMUNICATIONS ASSOCIATE

Collaborated on all Internet marketing activities for new business unit focusing on tech-savvy, wealthy young investors aged 25-44.

RESULTS:

• Used Internet as key channel for educating public on changes affecting Individual Retirement Accounts as introduced through 1997 Taxpayer Relief Act. Achieved through creation of special "IRA Center" on firm's AskMerrill website. Produced online financial seminars, wrote marketing and promotional copy and collaborated on banner advertisements and special keyword buys on major online portals to heighten interest in IRAs and generate investor traffic to special site.
  
  

1990 to 1997

EDITOR & COMMUNICATIONS SPECIALIST

Managed, edited and authored print and online editions of Service Management Weekly — a firmwide client service information and support publication. An internal semi-annual survey consistently ranked newsletter as number one for content accuracy, information timeliness, and format.