Significant Career Accomplishments
2004: Continuing Education Teleconference Series:
Currently managing logistics for an 8-month live CE teleconference series. Partnering with academic CE accrediting body in creation of online CME, CPE, and CNE evaluations for live credit and post-test exams for on-demand, home study credit. Online facility created for participants to download course materials, evaluation forms, and audio. Approximately $50,000 is budgeted for initiative, with projected participation of over 10,000 participants. This was first event at current employer to be delivered completely online — from registration to materials delivery.
2003: Multimedia Freelance Project Consulting Assignments: Accepted and completed ontime and on budget 2 multimedia CD Roms for a former employer. Total budgets approached $35,000, with a combined distribution of over 1,500. Productions were created to support a nationwide rollout of a donor advised funds program and a conference on foundations and strategic philanthropy. To facilitate access and make an attractive product, CDs were produced using an easy-to-navigate flash-based interface and menu.
2001:
Delivered new philanthropy destination on Merrill Lynch's public (AskMerrill) website. Negotiated and partnered with senior marketing colleagues, industry leaders and external PR firm to create strategic alliances and techniques for delivering innovative, custom content to coincide with business unit's public launch.
Created unique website address to drive firm's branding and media outreach efforts to make site a key destination in nonprofit community for philanthropic news, education and tools.
2001:
Selected by senior management to serve as major contributor of special, cross-functional team.
Goal: create and deliver comprehensive, cost-effective plan for branding and introducing Merrill Lynch's philanthropic services group as a leading nationwide provider of philanthropic planning services for individuals and nonprofit organizations.
1997:
Partnered with MSNBC's Internet Business Video Network to produce interactive online seminar, featuring streaming audio and video before a live studio audience at the former World Trade Center in NY.
Event attracted largest number of participants to date for this type of seminar at Merrill Lynch & MSNBC. Managed event PR, including writing of promotional copy and online creatives.
Directed setup and guidelines for soliciting questions from live audience. Event received extensive press coverage.
|