MultiMedia Assignments
Banner Creatives
Event Photo
Partnered with Merrill Lynch's marketing services team on copy, image selection and campaign designs.
Video
Sales Conference Video
Co-produced a 3 ½ minute video collage to serve as an introduction for a March 2002, Merrill Lynch Trust Company sales conference in Miami, Florida.
Purpose was to act as a lead-in for Merrill Lynch Trust Company Chairman, Doris P. Meister. Provided key editorial content and direction to video producer.
CD-ROMs
Family Foundation Conference
Nonprofit Conference Series
Educational hybrid CD-ROMs were created as a cost-savings and productivity "take-away" for individuals attending the various national conferences for nonprofit organizations and private family foundation clients sponsored by Merrill Lynch.
Each disc contained a complete set of workshop presentation materials, a conference agenda and an array of business-building educational tools and information.
Monetary savings were achieved through 100% elimination of previously produced hard copy loose-leaf binders, brochures and related collateral print materials.
September 24, 1997 Online Seminar
Event Photo
Partnered with MSNBC's Internet Business Video Network to produce interactive online seminar, featuring streaming audio and video before a live studio audience at the former World Trade Center in NY. Event attracted largest number of participants to date for this type of seminar at Merrill Lynch & MSNBC and also received extensive press coverage.
Directed setup and guidelines for soliciting questions from live audience. Managed event PR, wrote promotional copy for a variety of online and print channels, including:
- Banner Ads
- Interoffice Blast Fax to national sales force
- Online Marketing Messages
- Letter to the editor - for Merrill Lynch OnLine
- 40 word site promo
- Speaker Bio
- Call-to-Action copy
- Internal communications for corporate newsletter
Websites
www.askmerrill.ml.com/philanthropy (AskMerrill)
Partnered with marketing services team on delivering new philanthrophic destination on Merrill Lynch's AskMerrill website. Successfully negotiated and collaborated with senior marketing colleagues, industry leaders, and external PR firm to establish strategic alliances and techniques for delivering innovative, custom content to coincide with business unit's public launch.
Selected unique website address to drive firm's branding and media outreach efforts to make site a key destination in nonprofit community for philanthropic news, education and tools.
www.signaturerewards.ml.com (SignatureRewards)
Partnered with Merrill Lynch's central asset account marketing and web teams for individual and small business owners on a complete rebulid of this website — serving as the online point redemption portal for Visa SignatureRewards cardholders.
Wrote copy, collaborated on business plan — including design and site architecture with internal partners and external consulting firm on this six month project.
www.plan.ml.com/msa (Merrill Lynch Medical Savings Account)
While with Merrill Lynch Next Generation Marketing (1997-1998), worked with representatives from J. Walter Thompson, Merrill Lynch OnLine, Merrill Lynch legal representatives, plus advertising and marketing partners on the building and launch of this retail investor site devoted to marketing the newly created Medical Savings Account.
www.plan.ml.com/zine/tax (Merrill Lynch IRA)
Another colllaborative effort creating a "virtual" IRA center to educate the investing public and existing clients on all of the new benefits and opportunities created through the passage of the 1997 Taxpayer Relief Act. Handled online marketing and communications, trafficking of content and managed innovative special events, such as online seminars to reach the business unit's goal of 1 million IRAs by April 1998.
|
