Writing Assignments
September 24, 1997 Online Seminar
Event Photo
Partnered with MSNBC's Internet Business Video Network to produce interactive online seminar, featuring streaming audio and video before a live studio audience at the former World Trade Center in NY. Event attracted largest number of participants to date for this type of seminar at Merrill Lynch & MSNBC and also received extensive press coverage.
Directed setup and guidelines for soliciting questions from live audience. Managed event PR, wrote promotional copy for a variety of online and print channels, including:
- Banner Ads
- Interoffice Blast Fax to national sales force
- Online Marketing Messages
- Letter to the editor - for Merrill Lynch OnLine
- 40 word site promo
- Speaker Bio
- Call-to-Action copy
- Internal communications for corporate newsletter
Wealth Management Newsletter Success Story
Wrote success story for internal newsletter focusing on a May 3, 2001 teleconference featuring a discussion of the latest legal and tax developments affecting new charitable opportunities available through revised IRA distribution rules.
Planned Giving Design Center Site Launch
Wrote promotional copy for Merrill Lynch's retail website, introducing new, co-branded relationship and sponsorship by Merrill Lynch of the Planned Giving Design Center — an online provider of charitable gift planning resources for planned giving professionals.
Organic News (Summer 1995) [.PDF, 117k]
Wrote a profile of a Sussex County, New Jersey organic farmer, following an onsite and personal interview with the farmer and his family.
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